A landing page with the weight of the infrastructure behind it.

The Problem

Hasper operates Integrated Solid Waste Management contracts across 40 Urban Local Bodies, runs 12 Faecal Sludge Treatment Plants and a Sewage Treatment Plant. That is serious municipal infrastructure, and it is exactly the kind of work that tends to be presented badly — dense PDFs, stock imagery and a tone that makes a long-term contractor look like a brochure.

Our Approach

• A considered visual language: A deep teal and warm off-white palette with a serif display face, chosen to read as institutional and durable rather than start-up bright.
• Scale as the message: The numbers — 40 ULBs, 12 FSTPs, one STP — placed where a prospective municipal client reads first.
• Structured narrative: About, Life Cycle, Industries and Goals sequenced so a visitor understands the process before the pitch.
• A single clear action: One primary call to action carried through the page.

Our Role

This was a design engagement. We handled the visual direction, layout and page structure — the typography, the palette, the section sequence and the imagery treatment — and delivered it ready for implementation.

Outcome

The page gives Hasper a public face proportionate to the contracts it holds. Municipal procurement is a slow, credibility-driven process, and the site now supports that conversation instead of undercutting it.